Idea and Innovation Management EhB

Idea and Inno­va­tion Management 

Idea and Innovation Management for exchange students

The underlying teaching philosophy in Idea and Innovation Management at Erasmus Hogeschool Brussel is geared towards empowering students as individuals while acquiring strategic, creative and management skills. The programme has a broad general scope on its field of study, thus preparing students to work in various types of organizations. Teamwork, problem based case studies, real company briefings and various work placements are essential to these programs. Our graduates are quickly employed upon graduation.

Erasmus + exchange in Idea and Innovation Management

We are happy to invite students from partner universities to do an Erasmus + exchange programme in Idea and Innovation Management during the fall semester  !

It is equally possible to combine the exchange study programme with an internship and apply for a full academic year

International students may expect to be immersed in a Flemish-oriented (but English speaking) last year student group during their courses. While becoming acquainted with the largely Belgian-Flemish-Brussels group of fellow-students during classes, the campus and the Erasmus Hogeschool Brussel community offers great opportunities for interacting with the international student community.

The package of courses (amounting to a possible totality of 30 credits) is specially tailored to allow incoming international exchange students the opportunity to obtain a flavour of the programme, of innovation in a broader Belgian context, and of expanding their professional network. Upon return to their home institutions, students will feel empowered with new knowledge, new experiences, new approaches to existing (world) problems, and an overall sense of innovative completion. 

Incoming international students will also partake in the annual 2-day visit to the world-renowned Dutch Design Week in Eindhoven (the Netherlands), usually in the last week of October. Aside from exploring the exhibitions, workshops, seminars and events organised by the Dutch Design Week itself, students will have the opportunity to apply course-taught information through course tasks.

For more information on the specific courses offered for this exchange programme, please consult the courses and credits below. 

Fall semester: September 19, 2022 – February 3, 2023

  • Survival Dutch (*) : September 5 - September 15, 2022
  • EhB Welcome Days: September 15 & 16, 2022
  • Semester courses period: September 19 – December 23, 2022
  • Winter holidays: December 24, 2022 - January 6, 2023
  • Examinations: January 9 - February 3, 2023

(*) We strongly recommend students to participate in the Survival Dutch course!

Courses and credits

Research: Strategic Futures Orientation

All humans have a capacity for foresight. We think ahead and anticipate, shaping our futures as well as our present in doing so. This course will introduce futures oriented thinking and research. It develops foresight competencies and sets occasions to practice skills for long term and strategic orientation under conditions of uncertainty and complexity.

We will take account of the historical and theoretical starting points of futures oriented disciplines to provide insight in the basic  assumptions underlying systematic and rigorous futures work. We will look at cases of how individuals, groups, organisations,  companies, and policy makers conduct forward-looking activities. We will see a selection of methods, tools and techniques that futurists use to assist individuals and groups of all kinds to anticipate the future.

This course will look at possible, probable, plausible and preferable futures and cover the six pillars of futures studies (mapping, anticipating, timing, deepening, creating and transforming the future). We will learn to use an understanding of demographic, social, technological, environmental, economic, political and other (global) forces of change in relevant strategic foresight.

This is a multi-disciplinary course that covers both theoretical foundations and practical applications. It introduces quantitative and qualitative research methods, including different forms of environmental scanning, alternative futures analysis, causal layered analysis, scenario building, visioning, experiential futures, design fiction and retro casting. Students will gain insight in how images of the future are shaped and used, develop hands-on experience with their own foresight projects and hone their observational, analytical, critical and creative skills.

Evaluation: 40% Workpiece + 60% Oral Examination (indicative, to be confirmed)

Language of instruction: English


Networking is a crucial skill and becomes ever more important. It all boils down to finding the right people quickly and efficiently and to finding a good approach to start the communication. The purpose of networking is to create opportunities to reach a personal or joint objective.

Students learn how to build an extensive network, how to make optimal use of networking opportunities, which networking activities are useful and which are not, how online tools (e.g. LinkedIn) can be optimised for networking. Successful networking is also synonym for an excellent follow-up strategy. How does one tackle that? Each student will have to apply and show his/her successful networking in the context of a specific case.

Evaluation: Continuous throughout the term (Indicative, to be confirmed)

Language of instruction: English

Intercultural Skills

We define Intercultural Skills as the awareness of and the understanding of the intercultural and international reality of our (professional) life in today’s globalised and multicultural society. Innovation usually thrives in an international context. This is why it is crucial to acquire skills in international business and in international relations. 
Students gain insights into various aspects of multiculturalism: time and space, verbal and non-verbal communication, etiquette, hierarchy, individualism, work and leisure, ethics, ... We learn how one can deal with this diversity and who needs to adjust to whom. 

By means of a case study students will be working on various aspects of inter-culturalism. An important role of the young innovation professional is the one of ‘bridge-builder’: being someone who brings people from inside and outside the organisation together to start and accompany a process of co-creation or open innovation.

Evaluation: 100% Written Examination (Indicative, to be confirmed)

Language of instruction: English

Business Creativity

In this course we go in search of the creative organisation. The name ‘business’ in the title of this course is to be read as a ‘busy-ness’ (i.e., we look at more than for-profit companies, including non-profits, clubs of all kinds, etc), which can benefit from creativity.

We start by exploring since when and how business creativity started to get studied as ‘a serious research discipline’ (spoiler alert: we owe the advertising world), and discuss some of the pioneers that developed tools that we use in daily life, like brainstorming. Early on in the course we also introduce a number of models and frameworks (e.g., the 4P model) that come in handy when you want to explain to your neighbour, your future manager or other half, what exactly this thing called creativity is, and how it benefits aforementioned busynesses. 

What follows are a number of topics that will either appear recognizable from earlier courses – but looked at through a different lens (types of challenges, creative climate, disruptive innovation, evaluation methods, measuring the creativity of an individual and of a busy-ness, …), or brand-new (polarity management, creativity leadership). Another item getting its fair amount of attention is the interplay between knowledge,  imagination, evaluation and attitude, and how these 4 interact to yield creativity.

A typical session is half lecture, half practice (often team work).

Evaluation: 70% Oral Examination, 30% Creative Product (one that helps you land your future job)

Language of instruction: English

Innovation Today

Innovation Today looks at examples of recent innovations across a diverse range of topics; from technology and social media to  societal challenges such as energy, health and food. Cultural and social aspects of innovation and their impact are an important part of the course.

This course places a strong focus on critical thinking and analysis of the pros and cons of innovative initiatives as well as the sources of information themselves. Students in these classes are  encouraged to think about the broader implications and context of innovation beyond market forces and economic status. A lot of emphasis is placed on the student being able to present a critical review of examples of current innovative practices.

The classes will, whenever possible, include guest speakers from a range of organisations and companies, including organisations such as the European Commission and national start-ups. These stakeholders provide invaluable insight and hands-on experience.
It is hoped that there will also be at least one class trip during the course, COVID-safety measures allowing.

When possible we will also pay attention to the work of alumni or special interests raised by the students themselves.

Evaluation: 60% Workpiece Thematic Innovation Report + 40% Written examination (Indicative, to be confirmed)

Language of instruction: English

Design Thinking, Concepting & Prototyping

This study unit combines classes, workshops, and working on a real case. A practical case will guide the entire class, in recent years Godiva Chocolates, Delhaize retail stores, and
Peritus Brands, have been utilized. The course is organised as follows:

  • 7 theoretical lessons,
  • 1 practical case,
  • 2 fun Design Thinking related field events:
    • 2 days at the Dutch Design Week in Eindhoven, the Netherlands;
    • 2 day of FabLab training, to make your own prototypes.

You are taught the design thinking process, and how you arrive at the creation of prototypes
from understanding and observing a problem. In essence, the following flow will guide you
through the course:

  • The Design Thinking Process: What is Design Thinking & how does the process run?
  • Empathise: Understand & Observe design research through different methods and techniques of user and customer research.
  • Prototyping: An introduction into definition and application.
  • Testing & Evaluating: Monitoring progress & Ideation.
  • Translation of collected data into a business model.

Evaluation: 30% Workpiece + 70% Oral Examination (Indicative, to be confirmed)

Language of instruction: English

Innovation Case

The innovation case project forms part of the Bachelor in Idea & Innovation Management and proceeds via a series of coaching sessions. It is a sub-topic of the broader subject and frames within the educational discourse, enhancing the programme’s vision of learning by doing. This class is the literal execution of a concrete innovation-related-project for a real client.  

This project demonstrates that you have acquired the necessary skill-set to tackle a real innovation problem (possibly within a team-context) and that you can support this with an independent piece of work.

Evaluation: 100% Final Report & Presentation (Indicative, to be confirmed)

Language of instruction: English

Optional Courses
Survival Dutch

The aim of the "Survival Dutch" course is to master the basics of the Dutch language, both written and spoken. Starting from everyday situations, you will learn the necessary grammar and vocabulary in order to function in a Dutch speaking environment.

We strongly recommend incoming students to participate in the Survival Dutch course, organized prior to the start of the semester: from September 5th - 15th.

Language of instruction: English and Dutch.


Campus Bloemenhof & Kanal

Campus Bloemenhof

Campus Bloemenhof

Courses for this programme can be held at both the Bloemenhof campus and the Kanal campus.

Campus Bloemenhof is located in the city centre of Brussels. It is on the charming Bloemenhofplein, near the Dansaert district. The square looks particularly picturesque and dates back to the Middle Ages (Zespenningenstraat used to be one of the city gates where tolls were collected).

The biggest asset of this campus: the large roof terrace where you can have lunch and enjoy the beautiful view. It is rightly the showpiece of this campus. The city centre with its shops, restaurants and historic buildings is within walking distance.

Zespenningenstraat 70
1000 Brussels

Find the Campus on Google Maps.

Campus Kanal

Campus Kanal

Courses for this programme can be held at both the Bloemenhof campus and the Kanal campus.

Campus Kanal is centrally located and easily accessible by bus, train, metro and bicycle. Located near the canal and in the Dansaert district, this campus is part of one of the hippest neighbourhoods in Brussels. On this new campus, we are committed to working closely with the neighbourhood, both in terms of lunch spots for students and activities with the surrounding schools. 

Campus Kanal is an environment where learning can take place in a variety of locations, at a variety of times and in a variety of forms. In the building you will find modular classrooms, practical classrooms (e.g. a hair and beauty salon), an outdoor classroom and learning spaces where students and teachers can plan (in)formal learning moments.

Slotstraat 28
1000 Brussel

Find the Campus on Google Maps.

How to apply

1. Preliminary steps at your home institution

  • Your home institution needs to have an inter-institutional agreement with Erasmus Brussels University of Applied Sciences and Arts. Check if this is the case by consulting with your home insititution or directly on the Mobility Online platform.
  • Follow the application process at your home institution in order to be nominated as a participant of the Erasmus+ program.
  • A B2 CEFR reference level in English is required. Check with your home institution and verify that you have reached this level.

2. Registering with EhB  

3. Completing the Learning Agreement Before in Mobility Online

  • Contact the Academic Erasmus coordinator of this course (contact details are on the bottom of this page) to define your academic exchange programme.
  • Write the details down in the Learning Agreement Before (in Mobility Online). Upload your Learning Agreement Before at least 1 month before the start of your exchange. 


Academic Erasmus coordinator: Kim De Vidts
Administrative Erasmus coordinator: Lisa Huylebroeck