Com­mu­ni­ca­tion

There is more to an organization’s communication than meets the consumer's eye. Numerous other stakeholders are addressed by organizations, all requiring many different techniques and approaches. Corporate communication goes hand in hand with employer branding, …, conversation management and content marketing. In this course you will study the theoretical frameworks needed and learn how to use them in concrete cases.

(Intensive module of 6 weeks)

Language of instruction: English and Dutch for Erabel-students

Will immersive technologies become part of our daily existence? How might digital assistants – ‘Hello, Siri’ - influence the job of a Communication Manager tomorrow? And is it even a given that our future will be dominated by such technologies or are there other ways to envision the future of communication?

In ‘Communication Tomorrow’ you will learn about the trends and driving forces shaping the world of communication, explore different possible futures and create communicative solutions to future issues.

(intensive module of 4 weeks).

Language of instruction: English.

In this intensive project you will be briefed by a real client on a communication challenge they face. In a team made up of first, second and third year students you will tackle this challenge – coached by a lecturer - as a real communication agency would do: conduct the necessary research, draw conclusions, and based on those formulate a realistic communication plan including budget. As management of your agency you are also responsible for team spirit and planning.

(intensive module of 6 weeks – No re-sit possible!).

Language of instruction: English and Dutch for Erabel-students

This course immediately launches you into practice, for one as part of the module Corporate Communications for the start-up agency you will launch with fellow students. You will create a corporate website and the necessary audiovisual material. This course provides you with the know-how to do this and supports you with helpdesks to achieve the desired result.

This course requires working with the Adobe Creative Cloud. If you do not have access to the Adobe apps, you can register for it at the Erasmushogeschool for +/- € 80.

Language of instruction: English

Content is King! And since nowadays a lot of communication uses digital channels, digital content is becoming more and more important in the communication mix. In this course, you will get familiar with online content strategy, creation and management. In short, this means you will learn how to decide what to use, how to make it and how to keep everything on track.

Language of instruction: English.

Cultuur BXL Culture gets you acquainted with the rich cultural variety in Belgium by way of what Brussels has to offer in the cultural field. You familiarize yourself with Brussels’ cultural institutions and you improve your cultural knowledge on visual arts and performing arts. You get acquainted with cultural communication and topical cultural subjects and trends.

Depending on the seasonal cultural programme you will visit expositions and performances.

Extra costs: More or less €50 for cultural visits

Language of instruction: English and Dutch for Erabel-students

The aim of the "Survival Dutch" course is to master the basics of the Dutch language, both written and spoken. Starting from everyday situations, you will learn the necessary grammar and vocabulary in order to function in a Dutch speaking environment.

We strongly recommend incoming students to participate in the Survival Dutch course, organized prior to the start of the semester: from September 4th - 14th.

Language of instruction: English and Dutch.

With the internationalization of study programs, more and more presentations are given in English. No matter how spectacular a project or its the findings, they only become relevant when they have been shared with others. A project is not finished until the results have been published or presented. In this course, we discuss general presentation techniques - e.g. how to use body language, the voice, and visual aids - and we give tips and hints on how to prepare and structure a presentation.

Language of instruction: English.

The aim of this course is to hone your English skills professionally. It responds to the professional needs of a Communications Management student. The contents are fully aligned with those of the main subjects in the curriculum. Once you have taken this course, you will find your way in an English-speaking workplace environment.

Language of instruction: English.