Com­mu­ni­ca­tion Management

There is more to an organization’s communication than meets the consumer's eye. Numerous other stakeholders are addressed by organizations, all requiring many different techniques and approaches. The goal of the classes is twofold: on the one hand you learn about essentials concepts and practices concerning corporate communication, such as mission and vision, organisation culture, stakeholder management,… On the other hand, you apply this knowledge and insight in the start-up of your own communication agency for The Agency. That's right, in Corporate Communications you and a couple of fellow students will be the founders of your agency, shaping it in all its aspects.

Will immersive technologies and large language models influence the job of a Communication expert? In this intensive course module of 4 weeks, you will gain insights in how the practice of communication is affected by innovations in communication technology and/or what roles communication plays in processes of innovation.

In this intensive project you will be briefed by a real client on a communication challenge they face. In a team made up of first, second and third year students you will tackle this challenge – coached by a lecturer - as a real communication agency would do: conduct the necessary research, draw conclusions, and based on those formulate a realistic communication plan including budget. As management of your agency you are also responsible for team spirit and planning.

This course immediately launches you into practice, for one as part of the module Corporate Communications for the start-up agency you will launch with fellow students. You will create a corporate website and the necessary audiovisual material. This course provides you with the know-how to do this and supports you with helpdesks to achieve the desired result. 

This course requires working with the Adobe Creative Cloud. If you do not have access to the Adobe apps, you can register for it at the Erasmus Brussels University of Applied Scienecs and Arts for +/- € 85.

The aim is to provide a deeper understanding of the world of today. Current events are placed in historical context, parallels are drawn, actors and their viewpoints are examined, (media) sources viewed and (media) framing analyzed. Students enhance their understanding by conducting research on the topics. 

Course materials will be posted on Canvas. Working format: lectures, working lectures and Extra Muros (debates, documentaries ...) Additional costs: 10 €

Content is King! And since nowadays a lot of communication uses digital channels, digital content is becoming more and more important in the communication mix. In this course, you will get familiar with online content strategy, creation and management. In short, this means you will learn how to decide what to use, how to make it and how to keep everything on track.

Cultuur BXL Culture gets you acquainted with the rich cultural variety in Belgium by way of what Brussels has to offer in the cultural field. You familiarize yourself with Brussels’ cultural institutions and you improve your cultural knowledge on visual arts and performing arts. You get acquainted with cultural communication and topical cultural subjects and trends. Depending on the seasonal cultural programme, you will visit expositions and performances. 

Extra cost: +/- 40€ for cultural visits

The aim of the "Survival Dutch" course is to master the basics of the Dutch language, both written and spoken. Starting from everyday situations, you will learn the necessary grammar and vocabulary in order to function in a Dutch speaking environment.

We strongly recommend incoming students to participate in the Survival Dutch course, organized prior to the start of the semester.
 

With the internationalization of study programmes, more and more presentations are given in English. No matter how spectacular a project or its the findings, they only become relevant when they have been shared with others. A project is not finished until the results have been published or presented. In this course, we discuss general presentation techniques - e.g. how to use body language, the voice, and visual aids - and we give tips and hints on how to prepare and structure a presentation.

The aim of this course is to hone your English skills professionally. It responds to the professional needs of a Communications Management student. The contents are fully aligned with those of the main subjects in the curriculum. Once you have taken this course, you will find your way in an English-speaking workplace environment.