Craig MacDonald

Craig MacDonald
Director Bachelor International Affairs, PGE International & MBA International Business Strategy, International Partnerships

Majoring in Economics and Latin American and Russian Area Studies at the School of International Service at AU in Washington, D.C. , I worked for several years for the US government. Moving to Miami, I created a company serving as Operations and Sales Director for the import, export, transport, wholesaling and retailing of exotic fruits & vegetables, with frequent travel to Latin America.

Seeking out more distant horizons, in 1986 I went to West Germany as Marketing Director Europe for a US company representing major US & European brands in duty-free markets. In 1991, moving to France as CEO / Manufacturing Director, I again created a start-up for the manufacture of rechargeable battery packs for consumer electronic goods, working with companies such as Grundig, Panasonic, Thomson, Geant Casino, and Metro.

A freelance consultant in international marketing, sales, supply chain and corporate start-ups in the electronics and FMCG sectors since 2001, I lecture at major business schools throughout France.  Since March 2017 I am director of the full-English Bachelor, Master and MBA programs at ESC Amiens, France, and in March 2018 I manage our international partnerships as well.

Title of lecture

Cultural adaptation

Venue of lecture, timing Campus Bloemenhof, aula 3.15, 3/12/2018, 11 am