Abel Monfort

Bio

I am an Academic Head of Department (Business Management - Undergraduate Studies) at ESIC Business & Marketing School. I have been awarded Senior Fellow status by the Higher Education Academy.

My main purpose is helping students and organisations to understand how to build corporate reputation by developing a strong corporate brand, an effective analysis of stakeholders and an appropriate digital communication strategy. I strongly believe in responsible business management.

In order to achieve this goal, I teach and I am fully committed to my research. I have published several articles about managing responsible brands and communicating CSR. My line of research is the communication of CSR in social networks as well as the impact of business ethics in corporate reputation. Before my academic career I managed online communication for SMEs.

I hold a Ph.D. in Social Communication (Complutense University of Madrid) and I also obtained a master's degree in Applied Social Research and Data Analysis from CIS (The Centro de Investigaciones Sociológicas is an independent administrative body, part of the Ministerio de la Presidencia, whose purpose is to conduct scientific studies of Spanish society).