Mul­ti­me­dia and Cre­ative Technology

In this course you will become acquainted with the basic principles of graphic design: typography, color, image, composition and the work processes of a graphic designer.

We learn to apply these principles and use software from the professional world (Adobe Illustrator and Photoshop).

In this course you practice creating original and concrete concepts, taking into account a target audience. We go through the different phases of design thinking, give substance to a brand, search for the right marketing channels and suitable campaigns. Topics such as market research & target group determination, brainstorming, prototyping, brand identity and visual design, marketing channels, pitch and presentation are discussed.

In this course the focus is on the design and creation of content in the multi-device era. In the first instance, this concerns content in which the subjects of the courses Design Principles, Audiovisual Design, 3D Design and Motion Design are integrated into multimedia applications that offer the same experience across different devices. We look at how a changing context influences the user experience. We will also look further into innovative cross-media design that bridges the boundaries between digital and physical media forms.

You learn procedural programming with the help of Javascript. By using the graphic possibilities of HTML 5 Canvas you learn to program in a visual and intuitive way. All basic concepts of programming are discussed: variables and objects, functions and methods, variation through iteration structures and selection structures, events and list structures. With the help of the learned skills you generate abstract images and interactive animations.

You will learn to build professional applications using a cross-platform object-oriented programming language. We use libraries or frameworks for this. You learn to create structured applications that can process data in an object-oriented way. The interaction with databases is also discussed. Attention is also paid to advanced programming techniques.

You get acquainted with the role and principles of data visualization and you get an introduction to data analysis and statistics. You also get to know the graphic language of data visualizations. These insights are then applied in a series of exercises focused on the design and implementation of static, dynamic and finally also interactive data visualisations. You learn to work with specialized software tools and libraries.

You learn to communicate professionally in English, both in writing and orally. Based on a company visit, you are immersed in an English-speaking environment and you learn how a multimedia professional communicates and works. At the same time you get a real shot of marketing, so that you not only get to see a concrete and realistic example from the professional field, but you can also make an analysis of an important player within the professional field. To prepare you for this opportunity, you will receive some important tools. In addition to essential language tips and insight into professional English language use, you also learn to recognize, apply and evaluate current marketing concepts.

You learn HTML5 and CSS3 for building a static website. You will be able to convert a design to a working website. You will learn what the page structure of a website should look like and you will get started with positioning, designing and loading files, taking account of responsive design. You write code that is performant, structured & search engine optimized (SEO) and for which understanding semantics is essential. During this learning process you will be able to detect errors and find the appropriate solutions.

You learn how to create dynamic websites in back and front end using full stack Javascript and other modern web technologies. You learn how to create a fully styled website that exudes personality with advanced CSS animations. Your web apps get a lot more functionalities thanks to the use of Node and NPM. Dynamic data manipulation with nosql or real-time databases, the backbone and security of your web apps is viewed here.

In this course you will get an introduction to the design and production of digital video material. You will become acquainted with the important basic principles in pre-production, production, post-production and distribution of digital video. In addition to the audiovisual principles, there is: Workflow, camera techniques & recording; special attention to video & sound editing, and hardware. VFX and Motion Graphics basics are also covered: Green screen, compositing & color grading; Keyframes & easing, shape layers & masks.

During three project weeks you learn to make a well-thought out website in HTML and CSS. In a team context, the phases are followed according to the basic principles of project management and project-based working within the context of multimedia and communication technology in order to arrive at a usable and end-product accepted by the customer. During this period you will be intensively supervised by training teachers and you will be instructed by a real customer.

You will learn the basic principles of classical project management and the characteristics of projects in advance. Special attention goes to a project-based approach and the basic principles of Agile Scrum project management. Here you learn how to make a project small and well-arranged with Scrum.

During three project weeks you make a well thought out application for IoT or AI. All phases are gone through as a team to arrive at a professional end product. The team is responsible for project management and comes to a presentable and customer-accepted end product through project-based work. You will be intensively supervised during this period by teachers from the study program. You will learn the basic principles of IoT, AI and machine learning beforehand.

How does one orient itself towards the future -or should we say futures-, in an ever-changing world? Through participation in a hands-on futures research project related to your area of expertise, you will gain a better understanding on how to navigate future worlds.  Together we will learn how to give meaning to the many changes unfolding around us and empower you to actively co-create more sustainable futures for all.
At the end of the course you will understand the relevance of futures research for your specific work context and have gained a ‘futures literacy’ skillset which allows you to think about the future in a more rich, resilient, systemic and creative way.

Evaluation: Portfolio

Artificial Intelligence or AI is a buzzword today and remains a concept poorly understood, vague, and often approached with fear of the unknown or with false hopes about what can be achieved. The course "Navigating the world of Artificial Intelligence" aims to introduce non-IT students to some of the basic concepts, principles, and techniques that fall under the umbrella term AI and offers a more nuanced understanding on the topic. This course is specifically designed for students with no technical background. This is not a coding course! Instead this is an introductory course that enables students to think critically, creatively and ethically about the implementation of AI technology.

Through exercises, you will be encouraged to investigate the general impact of AI in your own field to then further conceptualize what that could mean for a specific organization within your field. The students are guided through these exercises via online course material and regular discussions with peers. 

The aim of the "Survival Dutch" course is to master the basics of the Dutch language, both written and spoken. Starting from everyday situations, you will learn the necessary grammar and vocabulary in order to function in a Dutch speaking environment.

We strongly recommend incoming students to participate in the Survival Dutch course, organized prior to the start of the semester: from September 4th - 14th.